Tag: streaming share
YouTube tops TV viewing again: Nielsen shows third straight month at No. 1 with record share
Nielsen’s April 2025 Media Distributor Gauge shows YouTube leading U.S. TV viewing for a third month with a record 12.4% share. Disney holds second at 10.7%, lifted by major sports and Grey’s Anatomy’s 3.9B streaming minutes. Paramount posts the biggest monthly gain to 8.9%, while NBCUniversal reaches 8.2%. April also marked the first month with unchanged rankings since late 2023.