Category: Media and Communication
YouTube tops TV viewing again: Nielsen shows third straight month at No. 1 with record share
Nielsen’s April 2025 Media Distributor Gauge shows YouTube leading U.S. TV viewing for a third month with a record 12.4% share. Disney holds second at 10.7%, lifted by major sports and Grey’s Anatomy’s 3.9B streaming minutes. Paramount posts the biggest monthly gain to 8.9%, while NBCUniversal reaches 8.2%. April also marked the first month with unchanged rankings since late 2023.
How do I reach out to local news?
Reaching out to local news can be a great way to get your message across. First, identify the appropriate contact person, usually a reporter or editor, and gather their contact information. Next, craft a concise, engaging pitch that outlines your story idea. Always follow up if you don't hear back initially. Remember to be respectful and professional in your communications and provide them with all necessary information they might need.