Small enterprise internet marketing isn't about building a website and "they will come". They can only come after you get into the habit of working on your internet site constantly.
First your internet site must contain keywords, but if you sell shoes, you've got to understand that if somebody puts the word shoes into a browser, millions of results will come up. This is where long tail keywords come in, which are fundamentally phrases that somebody will put into a browser, for example "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results . Long-tail keyphrases are crucial in getting found on the internet and Google provides a keyword tool you can use for free to find these often-used phrases.
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Small Business Internet Marketing - The Discovery
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